Santiago, Chile.
Beyond Pretty Pixels
I'm a strategic designer who connects the dots between:
Business Knowledge
User behavior
Visual artistry
Technical expertise
I design digital products that not only look exceptional but drive real business results. By deeply understanding your users and business goals, I deliver designs that perform.
Playground
Here’s where I experiment with personal design concepts or works in progress.
Check out more on Dribbble
Blog
The earlier days of my design career were not as a UX/UI designer, but rather as an illustrator, which is something I did for around 7 years that shaped my perspective on how to communicate with clients, manage projects, and …
What if, in a world obsessed with frictionless experiences, what users need is actually some resistance? In my previous article, I wrote about why designers should remain critical of trendy narratives and avoid applying one-size-fits-all solutions in whatever product we …
It was 2012, and I had just landed my first job as a junior UI designer. Like many newcomers to the field, I was completely enchanted by the design principles that dominated the industry: "simplify, minimize, reduce cognitive load." These …
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